
By Thomas Cohen, founder of Maestro
Florist management software: orders, funerals, weddings, and delivery routes
A florist's till software costs little, sometimes nothing. The costs lie in the share of every transmitted bouquet retained by the network and a paper order book because generic software does not know the difference between a funeral and a birthday.
Florist management software can be free: Hiboutik provides its till software and charges €16.90 monthly for Premium (page consulted September 2, 2026). The large expense lies elsewhere: VALHOR recorded 7,692 sales outlets in 2023, and 69% of florists work with a floral relay network.
The till's price and accompanying service
For payments, the market is comfortable for florists. Hiboutik remains free for essential functions and charges €12.90 monthly per shop for its multi-store option. SumUp takes 1.75% per in-person payment without subscription, lowers domestic cards to 0.89% with Paiements Plus at €19 monthly, and sells Caisse Plus at €49 monthly excluding VAT. Shopify starts at €27 monthly, with another €79 for the physical-store module and card fees from 1.5% plus €0.25 (pricing consulted September 2, 2026). At those levels, nobody builds software to save the subscription.
What floral relay takes and gives
Florajet advertises transmission fees 'from €10.90' and 'up to 78%, the market's highest commission rate': at best, the fulfilling florist keeps 78%, leaving at least 22% to the network. Subscription amount and commitment length are not displayed: pricing is not public. Interflora, claiming over 4,500 member florists and 1.8 million annual orders, publishes neither joining fees nor rates, also nonpublic (pages consulted September 2, 2026). These networks sell a national audience and orders the shop did not generate. No custom software creates that recognition, and claiming otherwise would be a lie. Your website serves people already searching your name; the network brings those who do not know it.
No public review space for florists discussing their networks could be consulted, and available comments come from merchants generally. On Lightspeed's Trustpilot page, rated 3.9 out of 5 from 2,507 reviews, Julien Monteiro writes August 8, 2026: 'Our subscription went from €1,548 to €2,244 annually, about a 45% increase.' On SumUp's, rated 4.2 out of 5 from 55,625 reviews, Mathieu C. writes August 3, 2026: 'NO customer service, no phone and no longer communicating by email'; Delphine Leprat on September 1, 2026 describes a broken card reader and supposedly priority support that 'doesn't want to know'.
Five things your own tool covers
First comes an order book dated by occasion: funerals have a ceremony time and place, weddings a delivery date and on-site contact, birthdays a card message. Each triggers a sourcing reminder two days beforehand. Then comes the daily route sheet, on phone or paper, with time slot, entry code, person to notify, and handover photo. Cut-flower waste tracking follows: what arrived, sold, and went to compost, ending blind weekly purchasing. Corporate floral subscriptions need visit schedules and recurring invoicing. Finally, the peak calendar covers Valentine's Day, Mother's Day, and All Saints' Day, with supplier orders calculated from the last three years and extra staffing planned.
What the law requires around it
Your dates file is sensitive. Birthdays, weddings, funerals are GDPR personal data, requiring information at collection, freely given unambiguous consent, no prechecked boxes, requests handled within thirty days, and fines reaching €10 million or 2% of worldwide turnover. Price display has its own rules: euros including tax, readable before purchase, and since March 1, 2024 the reduction amount with the previous thirty days' reference price, under penalty of €3,000 for an individual and €15,000 for a company. The till remains beyond a homemade tool: tax guidance requires an accredited body's certificate for software developed by a taxable person for their own needs, with a €7,500 fine per tool. For business-billed activity, the electronic invoicing calendar applies. Have your adviser confirm your situation.
The time it takes you
Allow one to two hours daily for the first three or four days, after closing. That time is spent reading and deciding. On day one, describe the order book and routes and review Margaux's proposed brief. On day two, the French specification arrives, and you correct anything unlike your shop: funeral-order entries, who may modify a paid bouquet, what happens to refused deliveries. On day three, approve the step breakdown and begin construction, each step verified before the next. Later days need fifteen-minute periods, not hours. The AI budget depends on the assistant, its plan and the work requested. Our measured AI spending covers specific tests and does not set this tool's price. Also budget for your approval time, any hosting, external services and maintenance. Your decision evenings also shape the outcome, as in any directed project.
Where to start
Review orders from the last peak, Mother's Day or All Saints' Day, and see what escaped the till: paper slips, deliveries requiring calls for addresses or entry codes, stems discarded that week. The inventory describes the missing tool without computing vocabulary. Keep the till where it is, keep the network if its orders sustain you, and build what neither does.
Read the complete guide: build an application without coding